What Is Home Staging—And Why Is It Worth the Investment?

Marketing Team • November 19, 2021

A few seconds is all it takes to create a first impression, and those same rules apply when selling your home. 


The way you showcase your home can make all the difference when it comes to convincing a potential buyer that your home is worth making an offer on. After all, the goal is to attract high-quality offers, increase the selling price, and maximize the return on investment.


So, why not get it right with home staging?

staged house

What Is Home Staging?

Home staging is a useful service that allows you to create the perfect environment for your home to shine. We also come across many homeowners who often underestimate the benefits of professional home staging service or simply are unaware of the impact it can make.


Staging often gets confused with decorating, but unlike decorating, which is your personal preference, staging your home is like dressing your house up so it can be the bell of the ball. Staging a home not only helps emphasize the main features of your home, but ensures that all the photos and videos that your real estate agent will include in the marketing materials look professional and engaging. Ultimately staging a home that is for sale makes the house appealing with the goal of attracting the most potential buyers.

 

Some staging can be done by homeowners themselves, but there are also professional home stagers with a great eye for design who use established best practices and trends to help you attract the best offers possible. Professional home stagers with design experience use design elements, furniture placement and layout with the goal to achieve a faster sale for your home. As the seller, you don’t need to break the bank to have effective staging, but it’s one step that when selling your home, is worth investing in.


Why Staging Is Worth the Investment

According to the National Association of Realtors Research Group, staging has the potential to increase the purchase price of your home by up to 5% and can drastically decrease its time spent on the market. That’s not all, 83% of buyer’s agents said home staging makes it easy for their clients to visualize a home as “their” home.

 

Plus, Home staging in the pandemic has become more important than ever as more homeowners prefer a virtual staging service, and potential home buyers are looking at potential properties online through photos, video tours, and 3D renders of a home. 


Simply put, your home needs to be optimized for both in-person and virtual tours, and home staging is one of the easiest ways to do that.


Top Tips for Staging Your Home

  • Cleaning: A tidy and clean home appears more attractive to potential buyers.
  • Painting: A fresh coat of paint preferably in a neutral and light colour opens a space and creates a welcoming atmosphere, and can boost your home's value.
  • Decluttering: Removing bulky or unneeded items from your home highlights the square footage and allows buyers to visualize the space as they wish. Consider moving unnecessary items in a storage unit temporarily.
  • Depersonalize: Removing personal items creates a blank canvas for the home and opens it up to new ownership.
  • Define rooms: Ensure that each room is identifiable by creating boundaries through furniture, flooring, and effective use of walls.
  • Odors: Playing on scents can increase attraction to the home. For example, freshly baked bread, or cookies in the kitchen create nostalgia.

Ready to Stage Your Home? The Amy Flowers Team Can Help

Home staging is one of the easiest ways to improve the marketability of your property. Although it may seem like a lot of work, a beautifully staged home can make all the difference when it comes to getting above the asking price for your listing.

 

Still not sure about the benefits of staging or where to start? Here at Amy Flowers, we offer a comprehensive home staging service, complete with a warehouse of stunning furniture and props, that are designed to sell your home fast.


For a staging consultation get in touch with the Amy Flowers team today and see why we’re ranked as Milton’s #1 real estate agency.

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